Versions
Kuata provides its trademarks in two distinct versions: the Full logo composed of the wordmark and the symbol, which embodies our brand identity and the Symbol, which encapsulates our core values.
Kuata provides its trademarks in two distinct versions: the Full logo composed of the wordmark and the symbol, which embodies our brand identity and the Symbol, which encapsulates our core values.
Full logo
Used most often.
Used most often.
Simbol
Used often.
Used often.
Placement
The full logo can be placed in any of the 5 locations shown here. Please select the location that works best for your content – in the event where multiple options are possible, choose the most preferred option (i.e. corner 1 in the diagram over corner 3).
1
2
5
4
3
Safe zone
The symbol’s safe zone is equivalent to the height of the ‘hands’ on all sides.
App Icon & Avatar
The Symbol features heavily in Kuata digital avatar. It embodies our identity and is used on multiple platforms as our app icon and social networks profile picture.
Placement
The full logo can be placed in any of the 5 locations shown here. Please select the location that works best for your content – in the event where multiple options are possible, choose the most preferred option (i.e. corner 1 in the diagram over corner 3).
1
2
5
4
3
Safe zone
The symbol’s safe zone is equivalent to the height of the ‘hands’ on all sides.
App Icon & Avatar
The Symbol features heavily in Kuata digital avatar. It embodies our identity and is used on multiple platforms as our app icon and social networks profile picture.
Typography
Primary typeface
12 styles
Aa
Aa
Font family
Anton
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
body { font-family: 'Urbanist', sans-serif; }
Typography
Secondary typeface
12 styles
Aa
Aa
Font family
SF Pro family
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Thin
Light
Regular
Medium
Semibold
Extra bold
Thin Italic
Light Italic
Italic
Medium Italic
Bold
Black
body { font-family: 'Urbanist', sans-serif; }
Typography
Primary typeface
12 styles
Aa
Font family
Anton
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
body { font-family: 'Urbanist', sans-serif; }
Typography
Secondary typeface
12 styles
Aa
Font family
SF Pro family
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Thin
Light
Regular
Medium
Semibold
Extra bold
Thin Italic
Light Italic
Italic
Medium Italic
Bold
Black
body { font-family: 'Urbanist', sans-serif; }
Colors
Colors palette
color system consists on three colors acceptable for expressing our brand system and logo. Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets.
Main
Used most often.
Shades
Used for different types of background and body text and mobile app.
Neutral 800
Colors
Colors palette
color system consists on three colors acceptable for expressing our brand system and logo. Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets.
Main
Used most often.
Shades
Used for different types of background and body text and mobile app.
Neutral 800
Combinations
Our color combinations are purposefully complementary, striking, and accessible. They were made to match up, so let’s keep them that way.
Combinations
Our color combinations are purposefully complementary, striking, and accessible. They were made to match up, so let’s keep them that way.
In case you missed anything.
What are Kuata's official typefaces and how should they be used?
What colors can I use when creating Kuata-branded materials?
What backgrounds are approved for the Kuata logo?
Can I modify the Kuata logo colors or create custom variations?
What is Kuata's brand personality and visual approach?
In case you missed anything.
What are Kuata's official typefaces and how should they be used?
What colors can I use when creating Kuata-branded materials?
What backgrounds are approved for the Kuata logo?
Can I modify the Kuata logo colors or create custom variations?
What is Kuata's brand personality and visual approach?